Our Vison, Missions and Values
Vision
- Enhance Quality of Life and encourage KSA’s residents for “Green Living”
Missions
- Develop a hub of botanical expertise & trigger new local chain of production “Made in Saudi”
- Support the reduction of carbon footprint in cities through sustainable botanical solutions
- Support companies & Governmental institutions to achieve Environmental Social & Governance Goals (ESG framework)
Values
- Positive: Our spirit and outlook motivates others
- Passionate: We are emotionally invested in what we do
- Transparent: We encourage authenticity in our relationships
- Dedicated: We demonstrate grit and are partners with purpose
- Creative: We pursue mastery in our craft and deliver innovative solutions
We Contribute to
- Increase the percentage of green areas in the Kingdom
- Increase the per capita share of public spaces and squares to approximatly 4.09 Increase the per
- Program for urban landscape beautification, city humanization, and city services enhancement
- Achieve net zero emission by 2060
- Reduce carbon emission by more than 278 mtpa by 2030
- Contribute to curring global Methane emission by 30% as part of the Global Methane Pledge by 2030
- Plant 10 billion trees & rehabilitate 40 million hectares of land over the coming decade
- Plant 450 million trees and rehabilitate 8 million hectares of degraded land by 2030
- Increase the percentage of vegetation cover in all areas of development
- Implement a flourishing and diverse vegetation cover that promotes environmental sustainability and contributes to quality of life
Water Wealth